The concept of paying for video responses from popular personalities isn't new itself—current market already caters to the digital world. But here, at Nilu, we're jazzing up the game by crafting an environment that's as straightforward as it is inviting.
Solution
We've ditched the complex forms, lengthy lists, and muddled navigation that bog down users. Instead, borrowing a leaf from the modern social network book, we let users engage with content just as they would in their everyday digital strolls—effortlessly and intuitively. And yes, we're making it all about the mobile experience, skipping the fuss with tablets and desktops. This decision was intentional—let's dive into some noteworthy observations.
Most views of videos and photo content (reels, videos, stories, photos) occur on mobile devices. Currently, mobile devices generate about 60.66% of internet traffic, while desktops account for roughly 37%, and tablets make up only 2.26% of total views [Techjury] [The Tech Report].
Additionally, 69% of users in the U.S. prefer watching videos on smartphones, making them the primary device for digital video content [Sprout Social] . On platforms like Instagram and Twitter, the vast majority of video views are on mobile devices: 93% of videos on Twitter are viewed on mobile devices [Sprout Social] .
It confirms the dominance of mobile devices in video and photo content consumption, making them essential for marketers and content creators—an important insight for Nilu!
While Nilu never made its grand debut on the market, it has left behind a treasure trove of knowledge and innovation. We invite you to join us for our upcoming releases, where we'll share the lessons and discoveries made during the development of the product.
Sending questions, making payments, generating answers, managing profiles and finances—we’ve simplified it all! And there’s much excitement ahead!
